Almost a year ago I wrote a blog detailing the importance of Quality Score in properly optimizing a pay per click campaign.
Another year of innovation has passed and Bing recently released a “Quality Impact” feature. This feature shows advertisers how many new impressions could be gained by improving Quality Score on each keyword by looking at the competition for targeted traffic and traffic volume. To read a full description of the feature, check out the article on SearchEngineLand.
Bing is the first to release a feature like this. Google AdWords provides guidance on the various components of its Quality Score, but does not have an equivalent to Quality Impact yet.
