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What Location3 is Reading 12.18.09

1. Ten Ways Social Media will Change in 2010 Integration and mobile seem to be the biggest trends predicted for 2010. Or should I say, further integration and more advanced mobile. This article takes...

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Bing! PPC Setup from AdWords to adCenter

If you are considering expanding your Google search marketing efforts on Microsoft’s Bing! but have been put off by the cumbersome web interface then it is worth the time to download the adCenter...

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Interactive Marketing Weekly Roundup 1.22.10

It was an eventful week in the interactive marketing world! We read so many interesting stories this week, there was no way we could limit to just ten. So, lucky readers, you get fifteen articles this...

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Interactive Marketing Weekly Roundup – 2.12.10

What’s been going on this week in the search marketing, social media and interactive worlds? Here’s a list of hot news items and interesting articles that had the Location3 Media office buzzing (and...

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Microsoft Cleared to take over Yahoo! Search

The day has finally arrived. In July last year, we first announced the imminent Microsoft and Yahoo! merger. Today, antitrust regulators in the United States and Europe cleared Microsoft to take over...

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Exploring MS adCenter – Reports and Tools

With adCenter to take center stage for account managers when the Yahoo! / Bing search merger becomes a  reality, it will be interesting to see if Microsoft will invest the money into both the web and...

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Interactive Marketing Weekly Roundup 3.12.10

SEARCH MARKETING/GENERAL INDUSTRY Google becomes transparent Well, sort of. Google is making an effort to explain how their search technology, ads and apps work, most likely due to the EU antitrust...

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adCenter’s CPC Bidding Algorithm

Google’s bidding algorithm is pretty well known to agencies like ours due to a lot of discussion in the industry and various workshops we have with our Google representatives throughout the year....

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Yahoo! | Bing: Rich Ads in Search

What is RAIS? Essentially it’s a unique feature that allows you to add elements like multiple page links, images, icons, video, optional form fields and product info to your search results on Yahoo!...

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Bing Releases “Quality Impact” Feature

Almost a year ago I wrote a blog detailing the importance of Quality Score in properly optimizing a pay per click campaign. Another year of innovation has passed and Bing recently released a “Quality...

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